Delivery of the 2021 Cosmetic and Pharmacy Awards | DiaryMedical

Gema Suárez Mellado. Madrid

Correo Farmacéutico, in its effort to continue betting on dermopharmacy and to continue innovating in the content it offers, always seeking its usefulness for the pharmacist, held yesterday in Madrid the ceremony for the 16th edition of the Cosmetics and Pharmacy Awards , in an innovative television format: the program A flor de piel, which was broadcast live and could be followed on YouTube and through the website of this newspaper, where it is still available for those who missed it.

The Cosmetics and Pharmacy Awards are already a benchmark in the sector due to their transparency, rigor and longevity and aim to recognize the effort made by the cosmetics industry to develop initiatives focused on the pharmacist and innovative products that seek to care for the skin of users to make you look better and healthier. In addition, it seeks to build bridges between laboratories and dermo-expert pharmacists so that cosmetics not only offer innovation but are also accompanied by the best pharmaceutical advice.

In this edition, the winners in each of the categories have been:

This year, the category Most Innovative Product in Men's Cosmetics has remained vacant due to no applications.

Workshops to continue learning

But the program A flor de piel, hosted by the television presenter Elisa Cardenal and by Gema Herrerías, member of Dermofarmacia del COF in Seville, in addition to broadcasting the delivery of the awards, offered a series of practical workshops that receive the same name as the program, offered by Arkopharma, Cantabria Labs, Stada and Carme Farré, a Pilates and Facial Fitness professional and founder of the FaceToned® method.

But, what is the origin of these A flor de piel workshops? Since its inception, CF has always opted for dermo as a way to promote the pharmacy as a space for well-being and healthy habits, and as a result of this philosophy, the newspaper created eight years ago, with the support of the cosmetic laboratories, the workshops A flor de piel, a space in which a group of pharmacists, led by an expert, delved into a specific aspect of skin care, from a health point of view, and learned to recommend certain products and position them within the pharmacy, already from the prism of management.

Now these workshops have acquired a new dimension in this television program, in which they spoke, specifically, of photoprotection, how and when to use retinoids, nutricosmetics applied to hair and how facial gymnastics becomes the perfect complement to cosmetics to maintain a more toned and firm face.

This television space also collected the testimony of Mª José Cachafeiro, a community pharmacist in Asturias and an expert in dermopharmacy, who told firsthand how she has managed to turn her pharmacy into a benchmark in cosmetics. As she explained, the key to her success lies in continuous training both in products and in communication skills, in active listening to the patient, in selecting an appropriate assortment and with which the pharmacist feels how and in the services that They lend.