Makeup
By Sandra Apolinar
Unless you've been living in a cave for the past few years, you've probably heard of Fenty Beauty. Since Rihanna launched her beauty brand in 2017, it has become the favorite makeup of thousands of people.
It's hard to overstate how much Fenty Beauty has changed the makeup landscape since it hit the market. It's not the first or only makeup brand endorsed by a pop star, but Rihanna's involvement, from product development to the models representing the brand, has caused big changes in the way we buy and wear makeup. .
Kindly aware of many brands' limited range of foundation shades, Fenty initially offered 40 options for a wide variety of skin tones. And in true superstar fashion, Rihanna suspected there was a huge audience who would wear lavender lipstick or pink eyeliner—and she was right. In addition, he managed to create a luxurious brand without pricing his products too high.
The reach of the Fenty Beauty effect is so evident that it even catapulted Rihanna into the billionaires club, further demonstrating the impact of this revolutionary brand.
Given the greatness of Fenty, it's hard to have just one favorite product from the brand. But if you're looking to restock on beloved makeup products, or jumping on the Fenty bandwagon for the first time, here are the 6 best Fenty Beauty products, according to makeup pros and top ratings at Sephora.
A quick Google search for Gloss Bomb Universal Lip Luminizer will turn up over 30,000 positive reviews that validate the obsession with this gorgeous gloss. A dab on the lips provides a layer of moisture and shine that complements a variety of skin tones. At Sephora it is rated 4.6 stars among more than 11,500 reviews.
Is it a cream? A powder? Killawatt Freestyle Highlighter by Fenty Beauty is a hybrid of both. Made for the face and eyes, this highlighter adds buildable pigment and subtle shimmer where you need it. It has received over 415,000 hearts at Sephora and is rated 4.6 stars.
The coveted Pro Filt'r Soft Matte Longwear Foundation changed basic standards in the beauty industry when it introduced an inclusive range of 40 shades.
Now available in 50 colors, the permanent makeup spans the spectrum of skin tones, striking the delicate, hard-to-find balance of a lightweight formula with buildable coverage that blurs the appearance of blemishes with ease. A small touch on the skin provides a beautifully smoothed base without caking or creasing and with a natural satin matte finish that gives your complexion a flawless appearance while still looking like skin.
You can use Fenty Beauty Match Stix Shimmer Skinstick as a blush, highlighter, eyeshadow, whatever you want, really. Buff it off with your fingers or a soft brush, then marvel at how the creamy formula feels like nothing on your skin.
“They are buildable and blendable, and the colors are the perfect shades to enhance the natural contours of the face or to create subtle changes in the shape of the face,” says New York-based makeup artist Meredith Baraf.
Diamond Bomb All-Over Diamond Veil by Fenty Beauty is another legendary Fenty creation whose reputation precedes it. The immensely popular powder formula lets you glow from head to toe, coating skin in a powder that stays put. Rihanna uses it on her eyelids, collarbones, arms, cheeks. . . anywhere you need a crystal clear shine.
Snap Shadows Mix & Six-shade Match is available in eight stunning color stories that make it impossible to choose just one. That's precisely why RiRi designed them to work together, creating a custom stack of rich, velvety eyeshadows, so you can conveniently take the entire line with you wherever you go.
“The pigments are rich, can be used wet or dry, and the range of textures [includes] matte and metallic,” New York City-based makeup artist Ashleigh Ciucci told Allure.
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