Presidency of the Nation National Campaigns Health promotes new demands on tobacco products

The national health portfolio, through resolution 143/2022, arranged new restrictions on deceptive advertising of the tobacco industry.Through the "rules for the dissemination of information to the public about the ingredients of tobacco products" the "mention of ingredients and additives, such as flavorings, aromatizing or any other type of ingredient" is prohibited to make the product more attractive, inafter especially sheltering children and adolescents.

The Technical Team of the National Tobacco Control Program (PNCT), of the National Directorate of Integral Approach of Non -Transmissible Diseases (DNAIEN), was in charge of preparing the resolution in order to discourage the consumption of tobacco, which in theArgentina produces more than 45 thousand deaths a year and generates an important burden on health spending for the treatment of associated diseases.The new demands raised in the resolution must be reflected in the labels of the boxes and in the advertising of tobacco products.

In this way, “all direct or indirect mention of ingredients, flavors or aromas associated with flavoring or aromatizing ingredients or that improve palatability, or with consumption products of children or adolescents, such as: chocolate, cocoa, cocoa, cocoa, sugar, sweets, menthol, mint, fruits, candy, candy in general, vanilla, coffee, moca, cream, mojito, daiquiri, spices, among others ”.

Advertising and promotion advertising and promotion is also prohibited that are associated with concepts such as strength, energy, or sensory effects such as sensing, fresh, fresh, cool, cold, ICE, winter, hot, fire, fire, summer, and others.They also remain outside the law “The mention of formats or characteristics that release flavors, such as capsules embedded in the filter: Caps, click or similar;or psychological effects;and other associations that may be attractive to young people such as those referring to musical content, dance, games, or others, such as Shuffle, Remix, among others ”.In addition, "quantitative or qualitative expressions" on ingredients and emissions that suggest that one brand is less harmful than another.

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On this resolution, the director of Dnaient, Graciela Abriata, explained that “one of the main strategies that the industry uses to attract children, is the incorporation of flavors that are attractive, so they have incorporated into the cigarettes,Flavoring ingredients associated with sweets or mentol capsules that seek to generate pleasant sensations and decrease the bitter taste of tobacco ”.

For his part, Mario Virgolini, coordinator of the PNCT, said that “more than 40% of smoking adolescents in Argentina use mental cigarettes, and although current legislation does not enable to restrict the use of those or other flavorings, it does allow the Ministryof health regulate the information provided by the tobaccolera on all types of ingredients.This seeks to prevent this information, present today in the labels and advertising of tobacco, continue to attract the consumption of children and adolescents ”.

Non -transmissible diseases (ENT) cause 72% of deaths that occur annually in our country;particularly cardiovascular diseases and cancer 30% and 20%, respectively.Tobacco consumption is the cause of serious respiratory diseases, such as emphysema and COPD, lung cancer, mouth, lips, tongue, larynx, pharynx, esophagus, stomach, pancreas, bladder, kidney, cervix, colon and straight, liver, liver,Mama, nasal cavity, ovary and certain forms of leukemia.It also increases the risk of developing cardiovascular pathologies, such as coronary heart disease, stroke (stroke), peripheral vascular disease, chronic kidney disease and diabetes mellitus.

In addition, those who are not smokers, but are exposed to the smoke of tobacco products run the same health risks that a person who smokes.