"Dressed in tracksuits with the hood up
he goes almost unnoticed, but the black glasses give him away.
It's Gims. One of the stars of hiphop in France."
Live from New York.
We just got here for tonight's date.
Terminal five. Exceptional concert.
"Five million records sold."
-Shaquille.-Hello.
"But in the United States it hasn't shown anything yet."
The truth is that singing, acting in New York
the cradle of urban music, hip hop, jazz...
of everything he's cool. It's great.
It's something very special to perform here. Really special.
I'm very happy.
"It's Gims' first US tour."
It's freezing.
"Tonight he will perform in a room with 3,000 people.
We are far from the national stadium of France
that filled last September."
As you say? Are you okay?
"But being here is already a dream.
All of their models are American."
We are in Times Square. The legendary Times Square.
Never in my life have I seen so many screens, so many lights.
Is incredible.
It's like Hollywood, the movies.
All the things you never imagined you'd see.
It is total.
"He has lived with foster families in squats.
He has known the world of the street.
But now Gims wants to conquer the US market.
A fairy tale rap version."
Surely it would be camel, thief.
How many friends, how many colleagues of mine
have they ended up in jail?
I could have ended up like them
but i was so busy with my passion for music
that he had no time to do anything else.
Sometimes I was with my friends writing my texts
while they sold what they sold.
That inspired me.
If you listen to my first song
I talk a lot about drugs because it was what I lived then.
So when I say that if I hadn't made music
I'd be into drugs, it's a pretty logical assumption.
"Both in France and in the United States,
rap has become a way out of the ghetto
and to become a star.
In the roots of this music..."
Come on, get out of here.
"There is misery, racism and police violence.
We have entered the cruel world of gangs."
What are the rules of the street? No tips.
It's rule number one.
"For those who want to escape crime,
rappers are also role models."
Nudy motivates me to get ahead and find my way.
It motivates us all to go on the right path
because we have seen all that he has achieved.
"How did this street music become
in a mass culture?
Kanye West, Jay-Z.
Today rappers are billionaires.
And to sell, they go around with subtleties."
All bras to the stage!
Immersed in a world
where sexism and money are the great icons."
Physically, rappers are usually nothing to write home about.
So if they didn't have money and expensive cars,
how were they going to attract girls?
The sluttiest is the one that triumphs.
There's a lot of money to be made and we're in Magic City!
"Artists write about their lives in songs
and they become idols of the young people who listen to them
both in the United States..."
I love being here! Because it is very original
And besides, my mother doesn't like it at all.
"Like in France."
We'll do a fucking interplanetary tour
and we'll hit it.
"Has rap then sold its soul
to become a marketing product?
From an investigation in the ghettos of Baltimore
to the suburbs of Paris.
Of the Atlanta gangs
to the most important rap festival in the world in New York.
The Crown, Baltimore. In the eastern United States.
An 'underground' club where artists perform
who claim a radical rap."
(RAPPING)
"Tonight it's up to Butch Dawson, 22 years old
and he breaks out on stage.
With an energetic rhythm and dark and aggressive lyrics,
Butch expresses his anger at him.
A rage against everyday violence
in the neighborhoods of Baltimore."
(THEY SING)
"200 people crowd the dance floor.
Butch produces his own music, so it's a hit for him.
Thanks everyone. I love this fucking energy.
He is crazy. I started off a little slow, but finished strong.
He has been great. It always ends up like this.
I see myself performing in bigger places like the Grammys.
"Excited, Butch sees himself
Like the next rap phenomenon.
But the next morning he comes back to reality about him.
West Baltimore, one of the most troubled neighborhoods in the city.
Butch has always dreamed of escaping through his music."
Exactly here was where they killed my friend
rest in peace.
He was shot at the intersection.
He was on the street like any other person and they murdered him.
Why?
Let's see, he was murdered for no reason.
It's what happens when you're out on the street and a fight breaks out.
Lots of people die like this.
This is the field where I always came to play.
"A basketball court
where misery and crime have left their mark.
Balloons and flowers remind us that people have died here."
Being born here, of course, affects my writing.
It affects my way of rapping.
I see different things than most people see,
so I am within my rights to talk about it through art.
This is where my rhymes come from.
I call this place: the swamp.
"Her rapping of him is the product of entrenched conflict.
Two-thirds of Baltimore residents are African-American,
America's Forgotten
without a future and victims of urban segregation.
This city is the symbol of racist police violence."
"We have just been informed that there is a police officer in the car
although we doubt it because of the amount of people on top."
"In 2015, Baltimore is thrown into chaos for several days
following the death of a young black man, Freddie Gray, in a police van.
A violence that never stops.
Then the United States and Baltimore go up in flames again
after the death of George Floyd in Minneapolis.
A new police abuse.
Precisely, Butch has become known
for the videos of him against the police.
In this former factory-turned-studio, Butch creates his sound
and records his songs that contain calculated violence."
If I can't wreck a police car
the best i can do to get my message across
is to compose a song
where a police car is destroyed.
The people who listen to the song will be able to react and feel the same
What if I really did. It's therapeutic.
(Music)
Let me make another.
(RAPPING)
"In 2019, 348 people died in Baltimore, almost one every day.
For Butch and his friends rapping means denouncing that violence
and at the same time escape from it."
My career means a lot to me because it's all I have.
I knew I was capable of doing all this
although when you come from the ghetto you always think there is a limit.
But there are no limits.
"Thanks to rap, Butch will soon be leaving his home state of Maryland
to go on tour for the first time.
Born in the ghetto, rap has become
in a great industry, cradle of hiphop.
New York hosted in October
the biggest rap festival in the world, Rolling Loud.
60,000 spectators and 500 police officers
to prevent disturbances from occurring.
Rap concerts are always scary.
Like the other attendees, Sebastian, a rap lover,
will pay 300 euros to enjoy strong emotions
under highly secure conditions."
Backpacks are not allowed.
You have to bring a transparent bag
so people can't introduce weapons
and other things like that.
And you can see what exactly is inside.
Doesn't it smell like something?
It smells like weed, marijuana.
All over.
It's cool.
The weed, the marijuana.
New York!
"Two days, three stages and more than 100 artists.
Big stars that attract the masses.
Teenagers predominate among the public,
sometimes too young, who play at being rebellious.
But we are far from the world of the ghetto.
These are the fans
that have helped push rap above other genres.
Not only in the United States and Europe, but throughout the planet.
Sebastien has just celebrated his thirtieth birthday.
He is one of the oldest."
It is a very young audience.
He is also very young.
He must be... 18 years old.
They are not gang members
They are high school students.
Nothing that you could imagine.
Come on, let's go!
I love being here because he is very original
And besides, my mother doesn't like it at all.
"This group of friends has come from New Jersey.
Each one has saved more than 1,000 euros
to pay the hotel and extra expenses
and live strong sensations
during this festival weekend."
-Today many people act.-I want to see Megan Thee Stallion.
And A Boogie wit da Hoodie.
"Taylor is 21 years old and only listens to rap music.
His favorite singer is Lil Mosey, one of the youngest, 17 years old.
30 million views on the internet with his single 'Pull Up'
that rejects the fundamentals of rap.
Obscene lyrics that don't shock Taylor or her friends."
The energy is very powerful.
It doesn't matter where you are or what artist is performing.
It is the maximum.
You can dance, sing or play it on the radio as background music.
-They are good vibrations.-Good vibrations.
You don't know the lyrics very well because you're into the song.
Don't you think some songs are a bit sexist?
Yes, of course. They are degrading to women.
And it doesn't bother you?
It is part of the culture.
"Taylor and her friends are her fans too
of one of the most provocative of the festival, Smokepurpp.
his subtle lyrics
the public also sings them in chorus.
Her biggest hit garnered more than 30 million listens.
At the age of 22, Smokepurppha has already toured internationally.
He owes her success to her own biography.
A life on the edge between drugs and gangs
to which she bears witness in the form of songs."
I've done a lot of drugs.
I was on the wrong track and got kicked out of six high schools.
Music saved my life.
Why is it so dangerous to be a rapper?
Lots of rappers get high.
Many times they don't even know what they are taking
and die from an overdose.
They die or get into trouble and get killed.
It's sad.
But that's...
The life of some.
They grow up in that environment.
You understand me?
Everything he says is true.
Hey, stop hitting each other.
Hey, aunt, calm down. The one with the pink hair.
Hey, the one with the pink hair, stop!
"With microphone in hand, Tariq Cherif,
the promoter of the festival.
He is not the first to organize.
Since college she has been putting on concerts with his friend Matt.
For them the violence of words is a game.
They sniffed out the artistic and financial potential of rappers
before anyone."
We are the biggest festival in New York since Woodstock.
For a while, people were scared
the idea of programming rappers
because there were certain prejudices with the subject of violence.
As the lyrics speak of violence,
people think concerts are.
But the only violence rappers talk about
it is that of the neighborhoods where they come from and grew up.
That doesn't mean they are
and neither do the people who listen to them.
And in this I am categorical.
We have had
much less trouble at our festivals
than there are in other types of concerts.
"So violent rappers are a cliche?
That's not what the NYPD thinks.
A few days before the festival,
requested the deprogramming of five artists days.
The reason."
"We estimate that if these artists are allowed to perform
the risk of violence will be higher."
"Tariq has accepted the decision and he has canceled all five concerts."
It's a shame the police made that decision,
but we are working with them to make sure
that we can return here year after year.
We want to ensure safety.
It is the most important thing.
We have had no problems during the festival,
so we are happy.
Do you think the police request is legitimate?
Was the warning justified?
Just a moment. Just a moment.
"The question bothers him a bit.
You have to choose sides: the police or the rappers."
If you don't mind, I'd rather not answer that question.
because I'm still in contact with the police
And I don't want to say something I'll regret later.
"The festival has been a success,
but coincidentally one of the five deprogrammed,
Pop Smoke was murdered in his house last February.
For rappers it has been a fateful year.
Nipsey Hussle was killed in a Los Angeles parking lot
in March 2019.
And to XXXTentacion,
that she had performed here at a previous festival with Tariq,
He was shot and died in Miami in 2018.
Street violence often ends up reaching the rappers.
They die young and according to a study from an Australian university,
more than half of those deaths are homicides
compared to just four percent in rock music, for example.
To understand the reasons for this drama,
We traveled to Atlanta, in the southern United States.
Here was born the last subgenre of rap: the trap.
The name refers to the abandoned houses
where drugs are trafficked
In a prestigious recording studio in the city
there is one of the great names of this southern rap,
whose tracks sell for tens of millions."
(SING IN ENGLISH)
"Young Nudy.
With his success, he wants to make his past as a bully forget.
But has he really hung up his gun?
I'm in a good mood.
I always try to be in a good mood when I come to the studio.
But my best songs I write when I'm angry.
Fire.
(SING IN ENGLISH)
"At the mixing desk, his entire team takes care of
of turning the artist's mood into a song.
Sound engineer and producer
They will be at the foot of the canyon until 3:00."
Nudy likes this kind of melody,
It is playful, but with a certain somber touch.
We've got to get going. Speed up, dumbass.
Here we make good music and we are going to prove it, guys.
(SING IN ENGLISH)
"Among Nudy's friends who accompany him everywhere
there is a young man...
With a Glock nine-millimeter pistol on his belt."
These are the people I grew up with, the kids in my neighborhood.
They have nothing to do except wander the streets.
To prevent them from getting into trouble outside, I bring them into my study.
I also like to take them on tour with me.
When I'm on stage, I feel his energy.
This is my brother, he makes music.
Do you also make music?
They are all my brothers, but he is my true blood brother.
"Before leaving, we carefully observe the outside.
Even at 4:00, Nudy and his team don't let their guard down.
An ambush outside his studio two years ago
left two injured.
Nudy hits the gas.
Welcome to Paradise East, Zone 6, East Atlanta.
This is the ghetto where Nudy grew up and was raised by his mother.
At 28 years old, he assures us that he is clean thanks to music,
but we will verify that it is not as truthful as it seems."
Rap has helped me a lot.
It is something very important, especially for black people like me.
Rap helped shape me.
Even so, I still have some pending issue with the police,
but nothing serious.
No. I've stopped getting into trouble, that's behind me.
If it wasn't for rap, what would I be doing right now?
Man, I prefer not to talk about those kinds of situations.
I just know that... I'm grateful to rap.
"Nudy is quite reluctant to talk
of his past with one of the Atlanta gangs
known as the killing gang.
And he continues to hang out with his friends on his turf."
This is the neighborhood where I grew up, these are moderate rent housing
for the fucking people who have no money and no job.
And those are my colleagues.
I don't need to call to say I'm coming.
Everybody shows up here and we hang out.
"Nudy has known his group of friends since the sixth grade.
Thanks to his success in music,
he has become a role model for the neighborhood."
-He motivates me.-And me too.
He motivates me to get ahead and find my way.
He motivates us all to go the right way
because we have seen all that he has achieved.
I always knew he would make it.
It was my colleague Nudy who bought these necklaces for the group.
You understand me?
Paradise East Records, this is our bible.
Do you know what PDE stands for?
No admittance.
Paradise Easto will leave you feet first.
There it is.
Damn, man.
He got it, if not jail or the cemetery awaits you.
It's the only way out.
How do you manage to make a living?
This is the street.
Things are as they are, you do what you have to do.
Like I said, I can't talk too much,
I don't want to complicate my life.
Follow him.
he will teach you
the other side of the coin that you want to see.
Come, come, here you have the scum of the city.
You have to see this guy.
He is from the family.
He is a crack addict who makes you shit.
This is true poverty, life here is like that.
-This guy is 25 years old.-Yes.
Tell him how long you've been smoking drugs.
-15 years.-15 years.
"Nudyson's friends are drug dealers.
Armed to the teeth, they manage cannabis trafficking from here."
Come see what's going on here.
But they don't want to employ us.
They don't want to give us work.
So we have become our own employers.
100% of the profits are for us.
And with the benefit, we make sure that the people who use the drug
have a job.
Nobody gets left behind.
there are no bosses
no hierarchy between us.
Everyone is on the same level.
-"They reject the term band,
that they consider a term with racial connotations".
-This has nothing to do with gangs.
-This is strictly business.
It's about money.
-What is a band for them?
As soon as there are two blacks together,
They say it's a band.
They call that a band.
What is it called then when there are two whites together?
-"They claim they have several hiding places like this
in atlanta
and that they are prepared to defend their business.
"They are armed
And they are fully aware of the risks.
-I have my brother on the phone, uncle, you can say hello.
-Who is he?
-He calls from jail.
Most of our brothers are in prison.
Have any of you been in jail before?
Yes, I have already been to jail.
It's what I'm saying.
As a young black man he grows up poor,
jail is part of your equation
for one reason or another.
-The options are to end up in jail
Or let the police kill us.
- "Drugs, weapons,
a violence always on the verge of exploding".
"Those are the issues.
that inspire Young Nudy's song lyrics."
"But for the dealer friends of his,
his lyrics sound more like a warning."
-Everything depends on how the kids interpret it.
That's why rappers
we have to keep preaching in our lyrics
and say things like:
"Look, this is what I did and these are the consequences,
there's nothing good about it."
And that's what Nudy says in his songs.
He tells you about his experience
and what it brings with it the shit that happens in the streets
and how your own brothers turn their backs on you, he gives you clues.
"Hey, get out of my fucking car, you bastard!"
I'm going to shoot this son of a bitch right now, man.
Come here if you have balls!
Come here, "nigger"!
-Damn you! Damn you!
-"Young people playing gangsters like in a rap video,
except that here there is no border between fiction and reality".
"Death is always present."
"To feel that they escape from her,
the group meets regularly with Nudy
in the shepherd's house.
-You put us to the test, Lord.
You gave us tools to live.
Now you continue to bless our brothers
and also to those who form this circle.
"Although Nudy tries to ease his conscience,
he is not as clean as he claims."
"Just after shooting this documentary,
he was arrested and sentenced
for illicit possession of weapons and belonging to an armed gang".
"If he does not break the law again within a period of two years,
the musical career of him will be able to continue advancing ".
"If he reoffends, he will receive ten years in prison."
-Amen. (ALL) -Amen.
-"In Atlanta, musical careers
are created and destroyed in the streets,
but also in the clubs".
"As in the mythical Magic City,
that already served as a springboard for the rappers
at the time when radio censorship of his songs ".
"One of the legends of the house is DJ Buu."
-To work.
I'm late.
They're going to be mad at me.
-Take off your hood, man.
-Look, they harass me when I come to work.
I know I'm late.
Come on, come in, your team is ready.
-"Buu clicks here since 2004".
"It's the most famous strip club in Atlanta."
"The dancers play an important role here
in the rap industry.
-Attention, girls, are you ready?
It's Wednesday and the night begins in Magic City.
(PA) -"DJ Buu".
-"On the mixing desk,
DJ Buu has prepared his selection of current sounds."
"Its his job to find new rhythms."
"A song will only work
if the dancers sway with her".
"They are the ones who set the trend
to the hip."
-When I play a new record that no one has heard,
The first thing I do is look at the dancers,
in the waiters and in the waitresses.
If they are not the first to get carried away by the rhythm,
it may not be a good song;
but if they start to dance
and the customers stand up and follow her,
it's a good sign.
It means they like your music.
If it works, it's good and I put it.
I don't care what it is.
Come on, a new girl on stage, please!
-"Magic City has released some big names,
like Future,
with 400 million views on YouTube;
or the group Migos, with 900 million visits".
"Strippers have the power to launch a rapper's career."
"And they know it."
"Customers throw their bills on the dance floor."
"Bosstec has been practicing the 'twerk' for two years,
this provocative and sexual dance of Congolese origin".
"With its thousands of followers on social media,
It's a money making machine
and she loves it."
-When a rapper's song plays
and the girls dance it,
it's amazing.
He throws his money everywhere and we twerk.
He drives us crazy!
It's our way of having fun.
And in a single night you can win up to 20,000 dollars.
You can make a lot of money if you know how to do it.
You have to be the baddest among the bad,
you have to be a bitch.
-"And Bosstec and her friends are consummate experts on her."
"If a rapper's song is successful here,
hopefully he can get on the radio
or arouse the interest of a producer".
"Tonight, one of them stakes his future."
"It's PopLord, a 22-year-old rapper."
-What's wrong, sir?
-"DJ Buu is going to play his latest song tonight, 'Call Me Daddy'".
"It seems that he likes his music."
"The dancers follow the rhythm
and Bosstec waddles with it."
-I'm proud of you.
-I'm listening to it right now and I'm freaking out.
It's my song "Call Me Daddy".
when you listen to your music
and you see how people who don't know you dance and go crazy,
it is authentic.
You know he's sincere.
It's not like when they do it because they know you.
It's what they really feel
when they listen to your music.
-"It is possible that PopLord will join the elite of rappers
whose careers have taken off
thanks to the Magic City dancers."
"Sometimes strippers get emancipated
and they also dedicate themselves to music,
like the American Cardi B".
"His most famous hit
reached 1 billion views on YouTube.
"With 26 years he became a star
And he has been an inspiration to girls all over the world."
"At the Rolling Loud festival we also met Chinese Kitty,
that she dreams of being like Cardi B."
-I feel very good,
Although I'm a bit tired
Because I had to get up a little early.
I'm impressed.
-"Follow the same sexist codes of rap,
but in her own style."
-When I sang my last "single",
They went completely crazy.
It was amazing, I didn't expect it.
-"Chinese Kitty debuted in a 'reality show'".
"Since then, she lives on the crest of the wave."
-I am very happy to see you.
-I'm here with...-Chinese Kitty.
I follow her on Instagram.
I'm a fan of yours.
She's the fucking bomb, okay?
Well.
-"Her three million followers of her on social networks
see Chinese Kitty updates several times a day
with the different outfits of her."
"Single mother, she uses the rap codes
to vindicate a feminism without complexes".
-As a woman,
she always considers you inferior.
She doesn't care how you rap.
Even if you're as good as the guys,
she is a male-dominated industry.
As a woman, you have to endure against all odds.
You have to be stronger than men,
show them that they have to respect you
for what you do
and not only
for what they see
-"It's not easy to assert yourself in this misogynistic industry
in which often
women are reduced to a body".
"This is Louisa's day-to-day."
"She came from France 12 years ago to try her luck in Atlanta."
-When I saw that they hired me right away
for music clips
and that it was easy to make your way here, I decided to stay.
I haven't been back to France for at least two years.
-"Louisa married a 'rhythm and blues' singer
And they have a son."
"Every day he goes to pick up Jaden from school."
-Than?
Do you want an apple pie from McDonald's?
-Do not.
-Voucher.
-"Louisa frequents production studios
and rubs shoulders with great rap artists
based in Atlanta.
-For example, Missy Elliott lives only ten minutes from here.
Rick Ross, on the other hand,
He lives almost an hour away, on the other side of Atlanta.
-"In a residential neighborhood,
The young mother divides her time between taking care of her son
and the shooting of video clips for world famous rappers,
always with the same scenario".
-A pool,
girls in bikini or lingerie
and money.
Always the same, all the clips are the same.
This is the Migos clip.
You spend the whole morning in a waiting room
and then you roll ten minutes,
so you spend the whole day there for just ten minutes.
This is me.
You make a vase
-How does it feel to have so many bills in your hands?
-It's fake money,
so it doesn't matter.
-"Charge 500 dollars of cache".
"Easy money, but the job is sometimes risky."
-Personally, I don't like hanging out with rappers
because they are like a target.
Almost all come from bands
and, since they handle a lot of money,
people threaten them.
They are always stealing or shooting at them.
It is something that happens very often in clubs
and in the recording studios,
and in the United States it is even worse.
People are always armed with their pistols
and you say to yourself:
"As soon as I hear an argument break out,
I go out whistling".
I disappear.
-"Louisa try now
enter the film industry
to get away from the world of rap".
"Rap came to France in the 80s
with the same themes: sex, weapons and drugs".
"Atlanta trap music and its group of gangsters
have greatly influenced France,
that has become the second rap market
after the United States.
"One night,
in a cellar in Aubervilliers,
in department 93,
a rather dubious transaction...
is running."
-One more time.
Music.
(SINGS IN FRENCH)
-Go and sit.
- "Zelo is part of a rising group: the CG6".
"They are from Villetaneuse, in Seine-Saint-Denis."
"They shoot a music video, 'Bizness', a whole project".
"The others change in the hallway."
"They are four and barely 18 years old."
-Here's your jacket.
Try it on.
- Bring.
It is a sequence that goes from money and business.
-It's a dream to see so many diamonds and so much dough.
-This will be your life if you want.
-Yes, I hope.
-"For the next sequence, a change of scenery".
"Sagax wears a tie, something he's not used to."
-The first time was at a wedding a long time ago.
-Raise your head, don't move.
-I feel strange.
Nothing to do with sportswear.
What a douchebag look.
-The brush, bring me the brush, please,
the lint remover
-I'm a little uncomfortable.
-It is a decoration that represents the tertiary or secondary sector.
It's supposed to be an executive meeting,
a meeting of businessmen in suits.
businessmen in quotes,
because it is clear that it is not
of a very legal business.
-"The music video could be crucial
to promote the group
and ensure your visibility on social networks,
and it always revolves around the same themes".
(SINGS IN FRENCH)
-They are the codes that are imposed on the street,
like fashion trends
cars, motorcycles,
balaclavas,
weapons...
The facade.
In general, what defines rap in music videos
it is the dynamism and the street side.
That is what characterizes current rap.
(SINGS IN FRENCH)
-"They will hang their music video on YouTube
and expect to have hundreds of thousands of visits,
like the previous ones."
"In everyday life, Sagax is a high school student."
"He dreams of becoming famous with his group,
but he seriously prepares
to obtain the title of electrician,
just in case".
-Not always guaranteed
that the music will work for a lifetime.
It can be something ephemeral or it can last forever.
You never know.
You have to have fey mentality for it.
- "Because the competition is tough in the world of rap."
"To exist,
you have to make yourself known and release one song a month".
-We all aspire to have a million views.
Some videos don't work
And they don't get many views.
Not everyone has the opportunity to do so.
we are happier
If we get the results we expected.
-"Sagax and his group will release their first album soon."
-How are you? -Fine, and you?
-Good.
-"Tonight I will show you the visual part of the project
to his mother."
-This is going to be the cover.
-Voucher.
You are well dressed.
What is it about?
-Everything and nothing.
- Suspense? - Yes.
- "Although today he supports him,
Murielno has always been enchanted
with her son's passion for rap."
-When did you record it?
-In December.
-Already.
Have you seen that video before?
-This not.
It started without telling me when she was 13 years old.
Then, little by little, I found out that I was making music.
At first, I didn't quite agree.
There were words in the lyrics that I didn't like.
Also things they used that squeaked me.
I don't know if this can influence there to be more violence,
but the thing is, when i watched the clips,
there were things I didn't like.
-Refers to the weapons that appear in the video clips
and the letters with insults and swear words.
-And how do you think I feel?
I don't do classical music or anything like that.
- Nobody tells you that.
-They are things of the script, we have to express ourselves like that.
In this video we go out dressed in suits
in a office.
Other times, in the city, with weapons and things like that.
That I appear in an office
Doesn't mean I'm a businessman
and dating a gun means he's a criminal.
You don't have to take everything literally.
You have to know how to distinguish between things.
One thing is reality and another thing that comes out in the video clips.
- "For four months,
Sagax and his group spend every weekend
In the recording studio".
"To end your album,
they just have to schedule a few cuts".
-You can repeat it?
-Whenever you want.-Well, we repeat.
-When you listen to this song, your heart goes boom boom boom,
because it's milk
there is a lot of work there.
And now that we hear it, we are drooling.
-"Su grupo llevatres años en activo".
"Con este disco,esperan lanzar su carrera".
-Nuestro objetivoes llegar a otro público.
Ahora mismo estamos llegandoa chavales de 13 o 14 años.
Queremos llegar a los de 20 y 25,queremos llegar a los mayores.
-Queremos ampliar nuestro público.
-¿Qué es lo que le gusta a la gentede vuestra música?
¿Lo tenéis claro?
-El ritmo cañero, el trap.
-¿El trap?-Sí.
-"Trabajan con profesionales".
"Este dúo de ingenieros de sonidoha aportado su propio estilo:
el color del barrioSeine-Saint-Denis,
el oscuro mundodel departamento 93".
-El 93 es bastante...-Duro.
-Duro.
-Es un poco salvaje.
Nos encanta, no sé por qué,pero es salvaje.
-Es duro en todos los barrios,
en todo el extrarradio de París,
but...
-Pero el 93 es especialmente duro.
Eso es en nuestro barrio.
-Durante mucho tiempo,
el 93 fue un desastre.
El sentimiento de abandono
hizo que sus habitantes
se enfrentaran a una vida brutal,
y esa brutalidadse refleja ahora en la música.
-"Hoy, los cuatro adolescenteshan alcanzado su objetivo".
"El vídeo musical 'Bizness'ha superado el millón de visitas".
"Sueñan con una carrera similara la de Sexion d'Assaut,
su grupo favorito,
la antigua banda de Gims".
"Volvemos a Nueva York".
"En la terminal 5,la sala está llena".
"3000 personas esperan a Gimscon una creciente impaciencia".
-No es un gran espectáculo,no es un gran concierto.
Es más íntimo.
Es el tipo de sala que prefiero
porque hayuna buena calidad de sonido
y mayor proximidad con el público.
Puedes oír a la gente.
Es genial, es como estar en casa.
-Esta noche, el local está lleno.-Está lleno.
Me sorprende porque no pedí tanto.
Me digo a mí mismo:
"Joder, yo nací en Kinsasa, mierda,
y estoy en Nueva Yorken un concierto
y la gente ha venido a verme".
It's crazy.
-"El espectáculodurará una hora y media".
"El rapero Gims
lleva mucho tiemposoñando con actuar en Nueva York".
-Estoy muy contentode estar aquí esta noche,
very happy.
Estamos en Nueva York,es una pasada
(Gritos y aplausos)
¿Quién entiende el francés?
(Screams)
Estoy muy contento de estar aquí.
Es un gran día para mí.
Es simbólico, es histórico.
-"La primera vez que Gimsse subió a un escenario,
tenía 11 años".
"Tiene muchas tablas".
"Ha ampliado su repertorioy ahora canta más que rapea".
"Un estilo reconocible por todos".
"Y su carisma hace el resto".
(CANTA EN FRANCÉS)
-Es la primera vezque le veo actuar
y debo decirque tiene una voz increíble.
Tiene un registro diferente
y las melodías son muy variadas.
Se dirige a todo el mundo,no solo a un tipo de público.
A todos, al mundo entero.
-Me encantan sus canciones.
-Esto ha sido un calentamiento.
Vamos a hacer un poco de rap.
-"En los conciertos,
Gims suele regresar al rap
ya su épocaen el grupo Sexion d'Assaut,
al menos con una canción.
(RAPEA)
-Somos fans de Gims
desde que estabaen el grupo Sexion d'Assaut.
Es un grupoque ha marcado mucho a la gente
y ha dejado su huella en Francia,en África y en el mundo entero.
(RAPEA)
-"Gims se esfuerza por defenderla música que le hizo famoso
y su mensaje social".
-El gangsta rap, la violencia,
el lenguaje malsonantey todo lo demás
son cosas que existen en el rapy también en otros géneros.
Hay que dejar de relacionarlosiempre con el rap.
Muchos han dicho barbaridades.
¿Por qué siempre es el rap?
Hay un problema más profundo.
Es político.
Lo que pasa esque la gente que hace rap incomoda,
perturba el orden de las cosas.
Son poderosos.
Son como un altavoz.
-"El sonido del conciertoresuena en la noche neoyorquina".
"Este vendedor de perritos calientespone la música de Gims".
"El rap,la voz de la calle y del gueto,
nunca ha sidotan poderoso e influyente
como en la actualidad".
-Gracias, gracias.
-Gracias.-De nada.
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