Rina Sawayama: "Rihanna has set a standard for cosmetics brands"

  • By:jobsplane

09

08/2022

In just six years, the model, singer -songwriter and actress Rina Sawayama has lived a meteoric ascent in her career. Después de graduarse en Cambridge en Ciencias Políticas en 2012, la cantautora nipona-británica empezó a producir su propia música; enseguida atrajo la atención de todo el mundo con Tunnel Vision (2015) y Cyber ​​Stockholm Syndrome (2017).

That same year, Sawayama took out his own debut album, Rina, who had a great reception from critics and, after protesting on Instagram for the lack of diversity in the fashion world, hired her for the Autumn Versace campaign-Well 2017/2018."I've been very lucky that they have given me all those opportunities," he tells us.

Two years later, the 29-year-old model has participated in the 'How To' campaign by Mercedes-Benz, an initiative that promotes emerging talent in the world of fashion and joins outstanding creatives from around the world, who wereAsk to learn a new skill in 24 hours and then teach how to put it into practice.It is the first time that Sawayama meets a challenge like this;The young multifaceted had previously collaborated in the Mac Lipstick LovStick campaign and in the Netflix series of Idris Elba Turn Up Charlie.

Rina Sawayama: “Rihanna ha fijado un estándar para las marcas de cosmética”

Rina Sawayama: "Rihanna has set a standard for cosmetics brands"
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