Por Claudia Valdez
The tricks to keep the lipstick and not stain the covers are simple.Since the pandemic began at the beginning of 2020, the lipstick that for millennia charged prominence as a mode of expression, thanks to its great emotional burden it may be that it loses its power since now the covers cover the lower half of our face.For this reason our ally is being supplanted by products that emphasize the look.Since then we are all very clear that our interests are being modified and it may be that a long period of time passes so that things are again as before.
This is also assured by a study on consumption habits during pandemic.The last report, made by the company of Search Intelligence Marketing Captify, takes the pulse to how this pandemic is impacting consumer behavior.
By Patricio Padilla
Marketing Captify states that interest in everything related to lip makeup has fallen 8 % while the internet search for products to emphasize the look has had an increase of 52 %.
And despite the fact that our best ally is not living its most glorious moments, we just have to think, can we survive this new era without him?The answer is no!.
The covers has changed how we paint our lips and hinders the impulse to buy lipsticks, but we cannot stop dispensing with such an iconic beauty product.Of course, in the new normality, as many have already baptized this period we are living, women are leaving aside all those intense tones to opt for natural colors on the lips, which are less complicated and easier to control in the case ofAn accident occurs with the covers.
The reasons are more than clear, our new sanitary complement commonly known as covers, monopolizes the face from the nose to the chin and with it we risk that with its use, the lipstick leaves spots in the covers and in our face, whichcan discourage its application.
By Emily Chan
Therefore, the tricks to maintain the intact lipstick and the design of your perfect cover without spots, it is only necessary to apply certain extra tricks to our beauty routine as the following:
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We must not forget that when we keep that area covered in much of the day the mouth can suffer alterations, since the use of covers dry the skin of the lips.Therefore, we must keep them hydrated and exfoliate them regularly since in that moisture microclimate created by the cover, lip hydration with balm is essential, because otherwise the skin, which is very fine, could be irritated.
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