You are keeping your creams badly and the solution to work better is on Amazon

“It's not worth spending money on creams because they don't work.” Every time a cosmetics skeptic blurts out this phrase, a beauty editor cries. Creams and other cosmetics do not work miracles (obviously) but they do help us greatly improve the appearance and quality of our skin and we have verified this first-hand. What happens then? Why so much negativity? The answer is simple but perhaps not so easy for some to assume, and it is that 1) many times we use cosmetics that do not suit our skin type, 2) we do not properly identify the real needs that it has and 3) we poorly preserve our cosmetics. s.

The first point and the second can be easily resolved: a visit to the dermatologist to give us a general review of the state of our basic skin if you are not able to identify these problems on your own. But when it comes to preserving our cosmetics... Friend, it's time to pay more attention. As the most common example, the number of times I have had to scold a friend because she wants to use the sunscreen that she bought a year or more ago comes to mind. But it's not just how long you keep your creams but where you keep them.

In a dark place

This, which could be the title of the next best-selling crime novel, refers to one of the recommendations that are usually read in the any cosmetic product. Keeping the product in a dark place or away from any direct light source means that the components of the cosmetic in question do not change. Please note that some of the ingredients in our creams, such as vitamin C , are photosensitive and deteriorate with light.

But what about the temperature? Well, it is clear that extreme heat does not suit anything, but the cold storage of some of the cosmetics that we use every day is also a practice that is spreading among beauty editors and specialized influencers who use mini fridges exclusively for their creams.

Cold, cold

Is it true that cosmetics work better when they are cold? There are already many products with an anti-inflammatory effect (such as a good variety of creams and gels for the eye area and bags) that already come with the recommendation "keep in the fridge", since the cold is great if it you want to reduce inflammation.

Cold increases the shelf life of our creams and serums since, as it happens with food, it delays the degradation of the active ingredients and maintains its unalterable texture. But this is not all since the best thing is that the cold brings extra care to our skin.

The influencer María Bernad already told us that one of her beauty tricks in the morning is to wipe an ice cube over her face. This is because the cold is capable of decongesting the skin, firming the tissues and closing the pores. Three things that we all want our cosmetics to do and that we can achieve just by putting them in the fridge. But, that being said, you don't have to put them all in.

What to put in a beauty fridge

Analyzing the beauty fridges of those who know the most about beauty, we see that there is a pattern in all those cosmetics that they decide to refrigerate: those that may have an anti-inflammatory effect. Among these we can find:

- Facial toner:

Nothing like a touch of freshness to 'wake up' our skin before starting our cosmetic routine.

- Single Use Masks:

Recommended by the Korean beauty experts at MiiN Cosmetics in their book The Korean Art of Skin Care. Storing them in the fridge increases their refreshing and calming effect.

- Creams or gels for the eye contour:

Especially those with a metal applicator (so you'll always feel fresh).

- Beauty waters:

To refresh the skin throughout the day, thus increasing its effect.

- Serums and creams for the face:

Thus, in addition to the effect you have on the skin, we give them the power to decongest the skin.

- Massage tools:

Above all, quartz or jade rollers, when cold enhance the decongestant quality of the massage.

What to leave out

Cleansers, oils, scrubs or dry masks are usually cosmetics that we don't need to keep cold. Because? First, because they keep well as they are and, second, because we don't expect that refreshing and calming effect from them.

If you're shopping for a mini fridge, there's plenty on Amazon. Of course, we recommend that you do not store your creams in the food fridge. We have all had accidents such as "bottle that leaks" or "tupperware that starts to smell bad" and we do not want our creams to become contaminated. Also, if your partner or your flatmates aren't very keen on cosmetics, they can give your favorite tonic a good drink.

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